It's like you've got content and it can be shared by you but it has to be changed. Yeah. Because the way that you see on Instagram is different. The best way to view Facebook and the way you view Youtube, how different, the way you see on, on Linkedin or Twitter. And in the end of the day, what we need to do would be to understand how people consume content on this , that platform and make content that would actually work. Uh, and that's, that's the difference. You say and can go, okay, I can take a portion of this. It's like you might have a 10 minute video on youtube, but you're likely to just slice out possibly two minutes or three minutes , on Facebook because it's going to perform a lot better that way.
So you've mentioned many stages to creating a few of these kinds of videos. I suppose we start at the beginning, you mentioned preparation. Would you take us
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, fine, here is what will work on Instagram. Now maybe there is a hook or something which's a tiny bit better on Facebook and here's something. That means you can really have the meat of this material be the same. But you are actually shooting on the video, the way that it delivered is a bit different. And where you likely, that's, uh, you know, the various strategies to actually connect on various platform.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back to our movie series where we are discussing video, but more specifically the kinds of video you should be generating to drive more gain and more cliquey worthy video opinions into your small business. In the video we discussed the condition of this marketing market. What's working by now when producing video content. In this video we're going to discuss the video content at a little more detail and discuss about how to create the one video you ought to be generating immediately to drive more clicks, more traffic, and more earnings on any item or service which you're offering.
The post production is probably the most crucial component of having a really good slice of video out there. And the reason why is because you put a great deal of work in planning, you devote a lot of time doing production, but really where the magic is is actually getting the components which will truly engage. And then the edit um, is pacing will keep people's attention the entire time and pacing can be created by you. Like we're, uh at is, we're trying to figure out how we are going to disperse it. So like we called distributing on Youtube, we would do it otherwise compared to Facebook. For example. Because that's the way that it is on youtube, we would be in a 16, nine ratio on youtube. Right? And, and then to, uh, we wouldn't always burn in our captions. We would really just upload caption files.
Concerning make one of these? Yeah. Instead of preparing, and it is really interesting because a great deal of people, they're more about performing. And I discovered that if you want to succeed, it how you are going to do it. So I always like to begin to determine why I am making the video. It ought to have a purpose. Um, I believe it would be relevant to have you go through this procedure. What exactly does that sound great? Okay. So let's just say that you're attempting to sell some mix. Okay. And you are trying to sell it on media. You've got whatever or some product. Okay. Tell me somebody that you truly know really. Um, besides Joey and David, my brother. Okay. So yourbrother David. Okay. Chris. Brother Chris. You're good. Uh, honestly, in the event that you want your video you need to have of how you are going to distribute it, a prep stage. So back at the preparatory stage, you're like, okay, who is going to actually discuss this movie? How are you going to participate with them? You know, is it likely to be done through advertisements natural or is it going to become a mixed strategy where you doing organic and adds? Uh, for me personally, I love other stations on the market. I love other webpages on Facebook cause they need to really feed the algorithm. They need to really get their articles outreach. And so a great deal of people are prepared to talk about your video. Uh, but more importantly, they are, they're able to cross post your own video. And so it is like coming from their page and it's like an true content, even it isn't theirs.
So that it's like getting these pins. And then two, there is those organic hooks within the video . Like that he got him, you have to reinforce whatever that name is. And therefore I give that some thought. Um, and that's basically the preparatory stage before you really move onto the next step. But there is another thing I really consider is that which, what origin of moderate are we going to use? Like is it going to be a better Instagram one than Facebook? Is it likely to be much better on Twitter or on youtube? You know, just like you have to examine the stage of who you're trying to reach and what's going to be the best method. Now, one of the biggest mistakes, it's like, well I'll just distribute it anywhere, you know, and you are creating a movie seeking to go on each stage and that is a massive mistake. Yeah. We are going to talk about the one type of video in order to blow up your business, you need, but not. We are going to talk about create and how to structure that video. Let's go.
Right, right. And one thing that I found is even when you have a video that's performing quite well, you know, um, the way in which the algorithm operates on Facebook and other things, it is like maybe in six weeks or seven weeks you do a different cut and then upload it, learn from what you have, all the information that is there and say, okay, what should we edited this down because we had a sort of a drop off here. We include, you know, something to pull them in visually here. Uh, you are able to do that. And, and where you are able to perform it, basically you are able to be successful because people will tend to overlook what they saw, you know, from six months ago.
Of course. Yeah, that is logical. Okay. So talking about movie editing from kind of my expertise and I'm not a professional movie editor and I know how much work goes into doing lots of the things you state, you know, the, the captions Mimi discovering, even just putting titles in the top and bottom of your video may take hours for many people and some people seeing this may not have any idea how to do this. So I suppose in that respect, is it worth? Could it be worth the time to sit down put time with someone to kind of,
Okay. Ready created the video, edited the video. So we don't load it. Yep. That yousay, okay that distribution and'd say most of the individuals
But on Facebook we would like to burn it because some people don't have that choice on and you also want to make sure when they are scrolling through it, you're grabbing that focus. And so he is like? Exactly. And it is similar to the ratio we wish to be a one by one ratio of square ratio. Right? So what additional elements that we can really add to that file? Can it be like to make it more of a meme where we are putting texts that the beginning of the end, um, you know, is it really engaging with distinct, several kinds of elements? That is the things that you've got to consider when you are doing the edit. The thing I love is when we did the production directly and we have various choices like cause they're called to act, we need to, we did four or five distinct versions.
Or if we think of players, maybe Mohamed Sala, he is, that Liverpool is greatest player could possibly be hitting scoring against United, I don't understand. Yeah you are able to do clips that are different . But talking about they adore, you understand, Liverpool. And, and the of it. Um, so I love to attempt to identify a few of things. All these are bullet points of what would really that individual that if he watches with video actually resonate with. And two, I do research. Just like I want to go out there and even understand just how well I know someone, I'm like, what else is happening out there? I do a little research on the internet seeking to see if there. Uh, particularly when it's dealing with the topic available. So like for Liverpool, is there anything that is going on that will be in the information that would be applicable to, to the video today?
We are discussing shooting content, we are talking about incorporating texts, adding images, animations, and we are also talking about adding captions, Emojis, all that things can be built and edited it directly inside of [inaudible]. Now, the most important reason we constructed clip Ian was that it's available to absolutely everybody and we're speaking even if you've never produced a video earlier, you want to get into video production for your company or you're an expert, you can create what you can create anywhere else directly inside of Klipfolio and what is more, even if you don't want to shoot your content clippy or gives you access to a comprehensive library of movie clips, images and audio, she is able to pull all this stuff together to create videos. We will also throw in customizable templates. So in the event that you fill in a bit uninspired, by way of instance, you can just grab one of our pre performed templates, then change the text along with the colours, upload your branding and your performing clip. Eao is your video creator and it's going to alter the way both novices and professionals produce video moving. We cannot wait to reveal it, so make certain that you enter your email below. Within the video, we are likely to pull back the curtain on flip Filipeo and explain to you how it's likely to change the way that you create video content to your business and the way this platform works. We'll see you at the video.
And what is the first thing that you believe he's going to perform? Probably share the movie, After that connection with the movie matches. He is going to discuss it with not only one person, but he is gonna discuss with everybody that actually likes what is happening, you understand? And so that right there's absolutely critical. Then the next thing is, uh, actually hoping to describe what would be a great hook cause just like you only have a couple few seconds to catch his attention. And that I think, okay, what can we do to catch his attention? You understand? And, and perhaps it's a caption you understand, Liverpool's sucks. Yeah. I presume, I believe he'd see that video. You understand what I'm saying? And I think he'd need to be sucked in as he tried to figure out what's going on in that video.
The way you would then strategy that. Yeah. We did a lot of research ahead. We were doing a great deal of preparation. We want to begin executing on these things. Uh, and there's a formula for every video and this formula is exactly what creators need to create to themselves. And there's a few elements to this formulation that it, which it's universal for everybody. The first one is, and that we prepared for is a hook. We need to grab their attention. Now that hook differs on youtube versus Facebook. Allow me to give you an example of that. Like on youtube the hook would be just like five seconds. And on Facebook it's gonna be entirely different since you're, you may have sound on or not. As you are kind of flipping through their feed, and you perhaps have a possibly a second to 3 seconds.
And even on Instagram, it is likely to be different. And so considering that, it is similar to that hook is similar to the part that is most essential. And I'd really put a lot of effort and energy to try to figure out how you're going to captivate people's attention and how you suck them into the content. That after that, after the hook, you can actually reinforce your brand. So if you have a brand, you can have a branding element. This is an optional thing. Uh, it really depends on what type of video content you are producing, you know, also, then two, you are moving to the meat of the content. Now here's something that I found over, you know, 40 some odd billion views. It's like folks have a tolerance to observe. And I, I've been on Facebook earlier, click here although if you've dropped in this category, I don't know and I've never turned on the sound.
You might have two or three distinct versions of a video and you may test it to like, like seriously what we do is we will just throw a couple bucks behind it and and see how it converts. If it Works really nicely, you do not have to devote that much money to work out if people actually click on it, engage with it, how much they saw the video to find out if it really works. And so spending the time in place to creating your video engage with all the audience and actually connect with them on an emotional level, it gives you a greater probability for them to really share.
When you actually have these bullet points of things that would actually get there, get there, get them something which's going on, then attempt to think of what value can you truly bring that person. So there you may actually attract value. Uh, with movie content you can expect, you can educate or educate, entertain, and occasionally when you're really good you can do all three in precisely the same time or you'll be able to get two of them. That's when you are really, really good when you're actually giving it a lot of thought in it. Now that having been said, once you do that, I attempt to determine what value you are likely to attract to your intended viewer. Yeah. And in that video, bring some type of value I attempt to bring those bullet points. So whether it's like making devotion to his staff or talking how bad the other team is, that is some value he'll actually find.
Alright. So Chris, he enjoys football, right? Can he have a group? Liverpool. Liverpool. Okay. And is there an opposing team that it is only a competition? There the greatest ones. Manchester United, that everyone knows. Okay. So Liverpool, Manchester United. Okay. So there is like any natural friction. Okay. So if we are going to create a movie, we have to have a purpose of the movie. The number two is we will need to identify our audience. Who Would we need watching this video? So I would say it'd be people who are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And we need to begin breaking down of some of the things that they, they sort of rally round that would have them excited. And what could be one of these things which you'd think, well, beating Manchester United scoring goals.
Well let's just target everybody that enjoys Liverpool, right? And let's target everyone that does not like Liverpool. And let's see if we can find some, a few things. And I think you can do this just with organically, but it'll be interesting if you infuse a small bit of cash. The results. You can get your own gently. Definitely. I believe those insights, uh amazing and, and anybody watching this video today features an overview or a blueprint to create in not a movie publication. And for anybody we have really put together. Um, that entire formula, that blueprint that is entire , um, a couple of things that are distinct we didn't fit into this video, um, which you can actually grab below this video.
And thus you have to reinforce it. And, also that point when we were speaking about your brother, it is like if you add one of the other elements which resembles, yeah, yeah, I like this movie. You know, you are like, totally go from there. That's where he will stay on just a bit more. And if you get 20 seconds, if he can reach there and actually feel some type of connection to the video, they'll watch another moment, doesn't subsequently lead to more engagement on the videos as well. So they would be more likely. And 12 comments are seen by us. Yeah, absolutely. It's like as you're connecting with them and you are talking their language however you are going to it, you are connecting with them on a psychological level and they feel a part of something and they feel like obligated. It's like some thing that humanity feels bound to perform.
All you have to do is opt in, pop your email in there, we'll send you that guide. So throughout this movie along with the very first movie, we have talked a lot about creating the perfect video and that includes everything from of course prep, right the way through to actually shooting the video and then of course the article of where you have got to edit the movie up in the ideal way and to receive the best distribution. Now that all is very, very difficult. The majority of individuals don't have access to camera equipment to shoot on film content. For example. The majority of individuals don't have the skills to utilize editing applications that is complex , and that is the reason why we construct Klipfolio. Klipfolio is an internet based. Just like the videos we've discussed in the two videos at the palm of the hand.
Which makes sense. Makes Sense. Okay. So that makes sense. Um, but something I wish to circle back really quickly is that you mentioned if you're creating video and among those thoughts everybody has, I mean, I have had this before when I've created videos, I will just share the exact same movie everywhere. Can you kind of elaborate about why this is a lousy idea? And that's a type of a thought procedure.
Perhaps you have never, you simply watched the, the captions and things like that? I really do. I catch myself. I am like, why did not it flip ? Nevertheless, it's so much better using salad. Right. But it's like people consume at various times, different times of the day. Um, but what I discovered is if you are able to hook themif you are able to get that hook, while it's on Facebook, on Youtube, on Instagram, you actually need them for 20 seconds and that 20 seconds should be your gold. It is like you need to reinforce that hook or you have to reinforce what your value proposition is to receive them in, while it's a title or a thumbnail or however you are pulling them in to that movie. Um, you have to reinforce that since in the event that you do not, you are likely to get the hockey stick on effect. That means you understand, and you are absolutely not going to have anyone watching it at that moment.
So Darryl, at the first video we discussed briefly on the type of video content you should be generating, what prefer for anybody that didn't observe that or simply to refresh a few memories, what sort of video? What type of video is that, if there's 1 movie you should create um, as a organization? Yeah, for me it is a social video and just two to kind of take a little further then, um, and sort of remind everybody which sort of video that is. Can you describe what a social movie is, but also that sort of video is so important?
Yeah, for example, like the video part of the video editing is so crucial. It can either make or break a video. Um, it doesn't matter your script is. It doesn't matter how amazing your production as well as your camera is. The editing is where it really, the rubber meets the road to find out if it is going to work or not. And for mepersonally, once you're able to take action, it is worth the sources worth the moment. When you put it together, it is going to convert a great deal higher. Um, and that in the conclusion of the day, that is by far besides homework, uh, you know, the prep stage and it's like the implementation point to the editing is the most crucial.
Now presumably you'd take the content you simply shot with Reese on your phone or whatever into an editing suite or to some post production. I suppose. Do you kind of want to talk about what you do in that point? Prepared to distribute
It can kind of look like it's theirs. And that is a thing that is really significant. So return to your example that we said, hey, if we're going to really make a movie about your brother along with his football team about Liverpool, whether it's good or bad or anything, I'd like create a list of every, uh, page on Facebook on Instagram that will be pro or con. You realize, that since that is who we want to target, that's who we would like to contact. And believe it or not, you know, becoming, uh, those relations with these individuals is a means to have massive growth. And I discovered that if you can get like six or five or 10 stations or pages that are similar to yours that are eager to talk about your content, I mean that hastens your, your expansion, that hastens your, your reach and you're likely to get the perspectives that come with it if you actually have done a fantastic job with your video.
So we have discussed the initial phase of preparing for a video preparation of movie. We moved creating the video and to obviously manufacturing. Can speak a little bit about
So when we speak about moving onto each platforms, I think this really is, this is very significant as well. There are clearly I believe there are just two elements you might tell me differently. The biggest one that we think of is that the ratio of the video. Therefore, in the event that you create in 1 video, you have got to think about that transcribes into each of the other ones. But is there other, anything else you would kind of need to be aware of if you're going to be generating content for state, Instagram or Facebook
What's that all for production? You know, like a lot of people put a great deal of consideration concerning how things come together and just like what type of camera to use and so forth etc. However, I believe it's like be flexible. Even though that we prepared, once you're really doing the movie you're likely going to have a script and have like that you are likely to get things come to you. They're like, you also know and oh, this could be a great deal better if we did this, shoot different variations. Just like you've got time, simply shoot some different variations. Hey, perhaps this will function better than that. And you know, that will help you the post production phase.
So with that, simply to kind of go further into that, and do you load the movie at first to your webpage and then contact all of these are the pages to allow them to know it is never, or would you choose a different approach? Yeah, so generally I do this at the stage. I am known by me, the videos come in so I achieved because it might take a couple of weeks to get ahold of everybody or anything. Uh, and who knows, perhaps you're like, Hey, I will discuss your video if you share mine type item. If you are doing PR crossposting that is not a bad thing. Where the weight is, uh, simply to share a movie is not. Like you have to literally cross post it and you have to give privileges to them. And the same for, you know, you're posting their content, but that's kind of the key on Facebook.
But the algorithm on youtube differently, you know, you'd do it differently onInstagram and distinct on Twitter. However, Facebook, I feel a great deal of people which are seeing this video need to capitalize on that and that's an easy way to say, hey look, if you can have this page that has a reach of let's say you understand, 10,000 enjoys that they really posted it, who knows just how a lot of you is they're going to get. Um, also, and you kind of reaches out to all these different pages and the analytics gets where it goes straight back to your movie. Yeah, it is really cool. No, that's cool. You have infused it with, together with ads, although now with mixed strategy, like for me personally, I like organic. Ads is the most effective method to get into in the front of the right people. And if you know what you are doing, it can be very effective. If you do not know what you are doing, it is still be effective as as soon as you say, fine, we're doing a movie about Liverpool?
It's like once you find something cool and you are like, hey, you have ta check this out. You know, we have to do that. We have to this word of mouth. And that's where it's so powerful and that is exactly what the societal videos do. And after the center, basically of the content, you have to get a call to act. Um, and, and you might not think, well, if it is a societal video, I'm not really doing it , you know, it is just more of an inspiration or it's merely a [inaudible] or anything. That call to action is still key because are? Like when we talked about what is the intention behind the video, remember? Or when it's to market goods, we need to push them into a landing page or to, you know, hit on the buy button directly below the video. Uh, or whether it is for inspirational it's just like a Hashtag or some thing to unite a trigger, you know, I mean the list goes on.
Absolutely.
You know, until we do this, there's a lot of people who begin recording and just pick up a camera which may be one of the worst things you could do. And there are stages, such as you mentioned, there's a point of preparation, there is a point of creation, there is a point of post production, and then there's a stage for distribution. And every one of those stages are critical, uh, and they work in harmony together to truly get your movie.
Yeah, that makes sense. And once you've been through these phases a few times, I suppose from looking at these three stages, and you do edits that are distinct which is vital, as you state. And most of us would, you know, she movie, I've been guilty of this in the past and it'll throw up believing it is ready without much informative stuff that is edited. However, now I can see how important because when you discover things that work, you can simply continue after that blueprint over and over and over again, it is to perform different versions.
